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REBRANDING
Rebranding two similar products to differentiate them from each other. These are the original Hello Body Coco Glow Scrub packs and Choco Glow. One with Coconut & Coffee and one with Cocoa & Coffee.
Choco Glow is a new addition to the HelloBody family. I created a little symbol that looks like a cocoa bean with a coffee bean inside it.
The Coco Glow has coconut symbols replacing the o's and little coffee symbols lined up underneath.
I used a white background and pink background for the HelloBody logo, so that the difference would become even clearer.
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Rimmel, Wowcher, The Crown, Nashbond, Cadogan, Cath Kidston, Armani, Marc Jacobs, Sage, Embassy, Heritor, Lambretta, So Spa, Hitachi, Invincible Brands, Estee Lauder
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