AS PART OF AN INVITE FOR A PARTY AT RIBA
' Change your Game '
OnePlus wants to sell more accessories. How do we make the accessories stand out and sell more?
The Accessories need an identity.
The logo originated from a tiny Drone Dr1 toy.
My message is simple:
Change your Game - Play Better
The Sky has no limit - Think Better - Go Anywhere
Share - Never Settle - Do things Better
Ultimately introducing the public to a new product with a meaningful message encourages customers to make a change in a playful way. This means, even for non OnePlus supporters, they might look at this message and think subconsciously it is time to change my phone or brand.