CORPORATE IDENTITY

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AS PART OF AN INVITE FOR A PARTY AT RIBA 

 

' Change your Game ' 

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OnePlus wants to sell more accessories. How do we make the accessories stand out and sell more?  

 

The Accessories need an identity. 

The logo originated from a tiny Drone Dr1 toy. 

 

My message is simple:

 

  • Change your Game - Play Better

  • The Sky has no limit - Think Better - Go Anywhere

  • Share - Never Settle - Do things Better

Ultimately introducing the public to a new product with a meaningful message encourages customers to make a change in a playful way. This means, even for non OnePlus supporters, they might look at this message and think subconsciously it is time to change my phone or brand.

 

Sales Brochure 

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