CORPORATE IDENTITY
AS PART OF AN INVITE FOR A PARTY AT RIBA
' Change your Game '
OnePlus wants to sell more accessories. How do we make the accessories stand out and sell more?
The Accessories need an identity.
The logo originated from a tiny Drone Dr1 toy.
My message is simple:
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Change your Game - Play Better
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The Sky has no limit - Think Better - Go Anywhere
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Share - Never Settle - Do things Better
Ultimately introducing the public to a new product with a meaningful message encourages customers to make a change in a playful way. This means, even for non OnePlus supporters, they might look at this message and think subconsciously it is time to change my phone or brand.
Sales Brochure
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My thought processes: How do you engage a home owner to sell or rent with M&P? By creating a story around characters, who already have been in a campaign before. The first campaign is about individuals looking for a property. They have specific needs and wants. For example the girl wants an urban place, whereas the bearded man likes rugs and fire. So M&P managed to find them these properties.
Now they are ready to sell and want to know how much their property is worth. In this case the front
Now they are ready to sell and want to know how much their property is worth. In this case the front
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German and English
In German and English
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