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Rebranding two similar products to differentiate them from each other. These are the original Hello Body Coco Glow Scrub packs and Choco Glow. One with Coconut & Coffee and one with Cocoa & Coffee.
Choco Glow is a new addition to the HelloBody family. I created a little symbol that looks like a cocoa bean with a coffee bean inside it.
The Coco Glow has coconut symbols replacing the o's and little coffee symbols lined up underneath.
I used a white background and pink background for the HelloBody logo, so that the difference would become even clearer.
WINNING THE PITCH
Working closely with Directors and MDs. Creating presentations that win new projects. Lansdowne House Presentation was created with satin paper and gold foiling, which feels soft and is matt with laminate shiny surfaces. White, gold and dark blue are luxurious colours. All presentations stay true to the branding.